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Tasawwur-e-Khass - Symbol of Culture, Fashion and Elegance

Tasawwur-e-Khass - Symbol of Culture, Fashion and Elegance

Tasawwur-e-Khass is a traditional clothing brand, the name merges beautiful classical and traditional vibes, and their collections will surely let you feel this too. Tasawwur-e-Khass is known for its careful selection of colour palette, quality of the fabric, and details making fashion comfortable for the customer. The brand strives to create beautifully composed outfits by using diverse cultures together.

Tasawwur-e-Khass moulds fashion and cultural values into cuts and concepts, introducing you to the hues of the East blended with grace and flair. It is the only brand of its kind that thinks that elegance and affordability both should be maintained. They have a great collection of amazing wardrobe ideas with sustainable materials and aesthetic design that will truly attract anyone into buying. Check out their "Jashan-e-Riwaaz” collection featuring exquisite fabrics, sensational hues, and magnificent art, all combined in an assortment of cultures. The brand launched a handmade tie-dyes collection named 'Dhanak’ in alluring colours. Tasawwur-e-Khass proved itself as best at reflecting the magnificent combo of modern and traditional wear in the attire.

Tasawwur-e-Khass - Symbol of Culture, Fashion and Elegance

About Founder:

“Tasawwur-e-Khass” is founded by the collaboration of entrepreneur sisters Falak Irshad and Zamzam Irshad. Falak Irshad is a fashion designer with Pakistani roots living in the Middle East, having an experience of 14 years in the Middle East fashion industry with international and Middle East local brands in both PRET-A-PORTER and Haute Couture clothing. 

Falak has a very good understanding of evolution in fashion, the latest fashion trends and has very good predictions about upcoming fashion. While Zamzam Irshad is a passionated Creative lead of the Brand who thinks globally and strategically for all on overall design elements including PR & marketing of their brand ‘Tasawwur-e-Khass’.

The brand is working towards becoming the daily wear apparel brand for women.

BRAND COLLECTIONS:

Jashn-e-Riwaaz Collection:

There is the premium Tasawwur-e-Khass collection, which is “Jashn-e-Riwaaz”. This collection is for semi formal and articles like Liyana, Ruhee, Masakali, Almas, Maleeka are part of this.

Tasawwur-e-Khass - Symbol of Culture, Fashion and Elegance

Dhanak Collection:

The Dhanak collection which is full of handmade tye dyes and colorful hues articles like Rangrez, Amber, Sunheri, Rangeen, Gul, Neelofar are part of this collection.

Tasawwur-e-Khass - Symbol of Culture, Fashion and Elegance

Rozana Collection:

Rozana is the affordable price range collection of comfy clothing which has different hangtags that says Rozana made in love from Pakistan. Articles likes Floraison, Feroza, Siyah, Zard and Gulabi are part of this beautiful collection.

Tasawwur-e-Khass - Symbol of Culture, Fashion and Elegance

Noor Jahan Collection:

Noor Jahan is the latest collection which has all modern cuts in cultural and ethnic touch. In short, this collection is named as modern tale of the walled city. Which shows how in these old roads, now a days a girl can carry herself. It is shooted in Androon Lahore Surjan Singh Gali to bring out the ethnicity. Articles likes Noor jahan Chunari, Basanti, Siyah-o-Safaid, Neel Kamal, Orchid, Nergis and Dahlia are part of collection.

Tasawwur-e-Khass - Symbol of Culture, Fashion and Elegance

In future, Tasawwur-e-Khass couture is coming soon. Till now, all the collection of this brand is available at very affordable prices for their customers. 

For more information, You can visit their official Social Media Platforms:

Instagram Page: @tasawwurekhass.official

Facebook Page: @tasawwurekhass.official

TikTok Account: @Tasawwurekhass.Official

Official Website: https://tasawwur.net/

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